Things You Do for Love: Newlywed Dismantles BMW to Find Lost Diamond Ring

Love makes us do crazy things — like stripping a car interior down to the floorboard to find a diamond ring. That’s exactly what newlywed Geno Foster of Southern California did when his wife Jessica’s engagement ring mysteriously vanished during a routine errand run earlier this year.

The 31-year-old social media manager was cleaning her ring with a jewelry pen in the passenger seat of their BMW when the car hit a bump. In an instant, the ring slipped from her hands and disappeared into the abyss between the seat and center console.

At first, the couple wasn’t overly concerned.

But after hours of searching, Geno, a 29-year-old freelance videographer, knew he needed to take this task to the next level.

With calm determination, he began disassembling their car. Seats, center console, even the carpet — nothing was off-limits.

“I just knew I had to do whatever it takes to find the ring,” he later told Inside Edition. “I wasn’t going to stop looking for it.”

After about two hours of mechanical sleuthing, Geno struck gold. The ring had somehow lodged itself in a narrow crevice between two layers of carpet beneath the center console.

Jessica captured the entire ordeal on video, sharing it to TikTok on February 18. The clip quickly went viral, with more than 9.7 million views and thousands of comments from fans who applauded Geno’s devotion — and shared similar stories of lost treasures in hard-to-reach places.

The saga was picked up by People magazine on February 24, and resurfaced in the media spotlight again when Inside Edition featured the couple on June 1.

Geno now jokes about putting an AirTag on the ring. But in an industry built on symbolism and sentiment, this story is a timeless reminder: a ring may be small, but its meaning — and the lengths someone will go to recover it — can be enormous.

Credits: Screen captures via Jessandgeno / Tiktok, YouTube / Inside Edition.